What is Performance Marketing?
In today’s world business needs to go just beyond increasing the brand visibility. Performance marketing always focuses on driving results. The traditional marketing strategies focus on brand awareness but the performance based marketing is result based advertising. The campaigns mainly focus on the results like leads, traffic etc. This marketing can also called ‘Growth Oriented Marketing’.
Key components of Performance Marketing
Meta Ads (Facebook and Instagram)
In performance marketing using various components to achieve the targeted results.
In performance marketing meta has become a powerhouse and advanced targeting capabilities. They help to generate the results like leads, conversions etc. to achieve the objective.
The role of Meta in Performance Marketing
- Large Audience
- Targeting Capabilities
- The efficiency of results
- Real time analytics
Social Media Marketing
Platforms like Facebook, Instagram, Tiktok help to reach a very specific audience. By tracking user interactions the performance based marketing can identify which ads can drive engagement, sale and conversions.
The role of Social Media in Performance Marketing
- Real time engagement
- Cost effective engagement
- Remarketing Strategies
- Content sharing
- User Generated Content or Social proof sharing
Google ads
Google ads is a powerful tool for performance based marketing. Google ad scalable your business and drive results on your website. Google ads also provide different formats of ads.
The role of Google Ads
Google ads provide an effective marketing advantage to businesses to build measurable results.
- Massive Reach
- Super Intent
- Optimized strategies
- Different Ads format
Why is this marketing essential for business 2024?
- Measurable results :
- Cost effective
- Precise Targeting
- Real time optimization
- Scalability
- Measurable Results : The important benefit is measuring the results. Uses the KPI such as Cost Per Result, Click Through Rate, and ROAS to track the performance of campaigns.
- Cost Effective : Performance based marketing is based on the result. The strategies should change the performance of campaigns.
- Precise Targeting : Using the right platform to target the right audience is one of the important advantages of performance based based marketing. Use the platforms like Facebook, Instagram, Google ads etc and explore the features to maximum performance.
- Real Time Optimization : In growth oriented Marketing the real time analytics can allow the optimization to better performance of campaigns
- Scalability : growth-Oriented Marketing is easily scalable. The marketing campaigns can be optimized on the basis of insights and KPI.
Practices of Performance Marketing
- Set Clear Goals : The important step of growth oriented Marketing is to set clear goals. This could be a conversion goal, sales with targeted results etc.
- Well optimized landing page : The well optimized landing page is important for conversions and measurable results. The landing page drives results for business. Include a clear call to actions.
- A/B testing : Use the different ads versions like creatives, landing pages, ad copies, audiences and find which is the best performing one.
- Monitoring and Optimizing : In performance based marketing the campaign should be monitored and optimized. The adjustment should be made based on the real time data. The preparation of KPI and optimization is necessary.
Conclusion
Performance Marketing is a game changer for business. This generates measurable results with cost effectiveness In today’s world growth oriented Marketing plays a crucial role. As a digital marketing agency, Digital Blezz can be considered as a the best in providing performance marketing to the clients and consistently generates results for them.
If you need performance marketing service, feel free to take a call.
Written by: Kenson K Kunjumon (Digital Marketer)
Reviewed by: Blesson Philip (Performance Marketer)